Keyword Marketing, Ongoing SEO Increases Your Conversion

For SEO beginners this probably sounds overwhelming, they have internet marketing, article marketing and now keyword marketing, what’s up with that! Well, you are probably already involved in keyword marketing. Article marketing uses keyword marketing, commenting is a part of keyword marketing, forum posts and any other form of posting when you use an anchor text link back to your site with your keyword is keyword marketing. Now that we got the basics out of the way let’s talk about increasing your conversion rates with ongoing keyword marketing.

Trust me, SEO is not a process that can be finished completely, you always have to work on it in order to get the best results, but that doesn’t mean you will work day and night. Once you finish the overall optimization for your site it is much easier, but we are not here to talk about optimizing your website, nope, we are here to talk about increasing your conversion rates and your sales with targeted keyword marketing and optimized landing pages. It all begins with a plan, an SEO plan.

SEO plan is the same thing as your business plan, a business plan for your online business, your website. What is your goal, what way are you making money, all of these questions are important if you really want to succeed online. So you first need to have a goal, just linking to your home page and will not do, even being first in Google for a certain high traffic keyword doesn’t mean you will have great conversions and profitable website, to do that you need to do a few more things.

First of all you need to have a goal, your goal may include:

-    A visitor filling out a form on your website
-    Purchasing a product
-    Opting for your mailing list
-    Subscribing to your newsletter
-    Subscribing to your feed
-    Registering for a paid membership

These are all normal goals for websites, you may have one of these or some other goal in mind, the idea behind keyword marketing is to get your anchor text keyword to point to landing pages that provide these options, the options of subscribing to your newsletter or directly making a sales pitch for your product. It’s great when a person finds your site, sees it as interesting and hangs around and eventually buys a product, but that doesn’t happen too often, so here is what you need to do.

Of course, this is all assuming you already finished the on page optimization of your website. The first thing you need to do is create a landing page. A landing page is the page where you get people to convert to prospects, buyers, followers, etc… You can see the image on the right; you probably saw plenty of these pages surfing online. A good landing page needs to have a few things, a list of what a person will get, a sales pitch and a form to either subscribe, purchase or whatever it is that you want to achieve. If you are going for a more detailed landing page you can include videos and testimonials, but in my experience, short and direct landing pages with direct sales pitch have higher conversion rates.

Once you have your landing page setup you need to start with your keyword marketing campaign. The whole point of keyword marketing is to increase conversions, and you will not achieve that by linking to your home page, you will achieve that by focusing your keyword marketing on your landing page, that is how you increase your conversions, plain and simple. This is not rocket science we are talking about, if you are an affiliate, if you have a product or want to earn money by having paid membership sites, the best way to go about it once you complete the on page optimization is targeted keyword marketing that points to your landing page. And to be clear about this, landing page can be anything of your choosing where you will get people to convert.

By following this simple procedure you will increase your conversion rates at least by 300%, in most cases it goes way beyond that. When you target your homepage, people need to search around the site, but if you presented your idea in an article and point that article to your landing page, people that go to that landing page already want to subscribe, purchase, or whatever, so if your landing page is well written, your conversions will be great. A very simple process that works, combination of a good SEO plan, targeted keyword marketing and optimized landing page is something that works perfectly and if you want to make money with your website or blog, this is the way to do it.